Email Template Design

Each custom email template includes a hand-coded HTML build (typically MJML compiled to bullet-proof table HTML), a desktop and mobile layout, dark-mode handling, web-safe and fallback fonts, retina-ready images, and a tested set of CTA blocks. We deliver the source MJML, the compiled HTML, and a setup-ready import for your ESP. Brand tokens (colours, type scale, logo treatments) are baked into reusable modules so you can recombine them for future sends without commissioning a fresh design every time.

Yes. We test every email template across the major desktop and webmail clients — Outlook 2016 / 2019 / 365 / Outlook.com, Gmail web and app, Apple Mail, iOS Mail, Yahoo, and Samsung Mail — using Litmus or Email on Acid. Outlook is the awkward one (it renders with Microsoft Word's engine) so we rely on table-based layouts, VML for backgrounds and bulletproof buttons, and conditional comments. You receive a render report showing how the email design displays in each major client before sign-off.

We regularly build for Mailchimp, Klaviyo, ActiveCampaign, Campaign Monitor, HubSpot, Salesforce Marketing Cloud, Brevo (Sendinblue), MailerLite, and Customer.io. Templates are delivered with the ESP's specific merge-tag syntax, repeatable content blocks, and any platform-specific personalisation logic in place. If you're moving ESPs or running multiple platforms, we can supply a clean MJML source plus per-platform exports so the same template lives consistently across your stack.

A single bespoke transactional or marketing template typically runs $650-$1,200 + GST, depending on layout complexity, number of modular blocks, and ESP integration. A small system (welcome, transactional, newsletter, promo) usually lands in the $2,500-$4,500 range. Turnaround is 5-10 business days from brief sign-off — design proofs in week one, coded build and client testing in week two. Rush turnarounds are possible; we'll quote them transparently.

Yes — we design and build template systems for any lifecycle flow. Common ones include welcome series, abandoned cart, post-purchase, win-back, browse-abandonment, and birthday triggers. We coordinate the visual design with the campaign logic so the templates support the personalisation and dynamic content the automation needs. If you also need the campaign strategy and ESP setup, our automated email campaigns team handles the end-to-end build.