Maximise Engagement with Automated Email Campaigns

Email marketing automation sends targeted email sequences automatically when a subscriber takes a defined action — signing up, abandoning a cart, viewing a product, hitting a date milestone, or matching a segment rule. Instead of one-off blasts, automations run continuously in the background. We build the trigger logic, segments, and content in your ESP (Klaviyo, ActiveCampaign, HubSpot, Mailchimp), then maintain and optimise it. A typical e-commerce setup has welcome, abandoned cart, post-purchase, win-back, and browse-abandonment flows running 24/7 — together they often drive 25-35% of total email revenue.

Our team is certified on Klaviyo (best for e-commerce and Shopify), ActiveCampaign (best for B2B and CRM-style nurture), HubSpot (when marketing-sales handoff matters), Mailchimp (for smaller lists and simple flows), and Customer.io / Braze (for product-led / SaaS lifecycle). We'll recommend the platform that matches your data sources, sales process, and budget rather than locking you into one — and we can migrate flows from one ESP to another without losing performance history.

Foundational flows — welcome, abandoned cart, post-purchase — typically show measurable revenue within 2-4 weeks of going live, because they fire on traffic you're already getting. Bigger lifecycle programs (win-back, replenishment, predictive segments) need 60-90 days of data before A/B testing meaningfully optimises them. Expect a six-month horizon to fully build, optimise, and scale a complete automation program. We report on open rate, click-through rate, conversion rate, and revenue-per-recipient monthly so you see the trajectory clearly.

Yes. All campaigns we build comply with the Australian Spam Act 2003 (consent capture, sender identification, functional unsubscribe) and GDPR / UK GDPR for any contacts in those jurisdictions. We configure double opt-in where required, ensure unsubscribe and preference centre links work in every send, set up suppression list hygiene, and document consent provenance. We also handle SPF, DKIM, and DMARC authentication so deliverability holds up — a non-negotiable for automated programs that send daily.

Both. We can plug into your existing brand and copy team, or deliver the whole stack — strategy, segmentation, automation logic, copywriting, and visual design. Our email template design team builds the responsive, multi-client tested templates the automations send, while our marketing strategists own the flow architecture, A/B testing, and reporting. Clients usually find the integrated build is faster and produces a more consistent customer experience than splitting the work between agencies.