NetGate Display Advertising Services

A display advertising agency plans, builds, launches, and optimises banner-style campaigns across the Google Display Network, programmatic exchanges, YouTube placements, and direct publisher buys. The work covers strategy (audience definition, funnel mapping, budget allocation), creative production (static, animated HTML5, and video banner sets across IAB sizes), targeting setup (custom audiences, in-market segments, retargeting lists, lookalikes), and ongoing optimisation (bid strategies, creative rotation, placement exclusions, brand-safety filters). We handle the full lifecycle so the campaign keeps improving against cost-per-acquisition or ROAS targets, not just running on autopilot.

Google Display Network and YouTube are our primary buys for most clients — together they reach over 90% of internet users globally and integrate directly with Google Ads search and Performance Max. For programmatic display we use DV360, The Trade Desk, and StackAdapt depending on budget and audience. We also run Meta Audience Network, native display via Taboola and Outbrain, and direct publisher buys when a niche audience justifies it. The mix is decided by where your buyers actually browse — not by what's easiest for the agency.

For Australian SMBs running prospecting and retargeting on the Google Display Network, $1,500-$5,000/month in media spend is the realistic floor to gather meaningful data. National brand-awareness campaigns or competitive e-commerce categories typically need $10,000-$50,000/month. On top of media spend, agency management is generally 15-20% of spend or a fixed retainer, plus a one-off creative production fee for the initial banner set. Retargeting alone (warm audiences) can run effectively on smaller budgets — a sensible first step if you're new to display.

We produce the full IAB standard set — 300x250, 336x280, 728x90, 300x600, 160x600, 320x50, 320x100, 970x250, and 300x50 for mobile — plus responsive display ad assets (multiple square and landscape images, headlines, descriptions) that Google auto-assembles. Animated HTML5 banners are built to spec with file-size and CPU caps that pass Google Ads policy. For programmatic, we add the larger out-of-home formats (970x90, 1800x1000) and video pre-roll cut-downs. Static assets are also produced in Meta and LinkedIn formats if you're running cross-channel.

Search ads (PPC) capture demand — people already Googling your category. Display advertising creates demand — putting your brand in front of relevant audiences before they're searching. Retargeting is a subset of display that re-engages people who've already visited your site or interacted with your brand, and almost always returns the highest ROAS of the three. Most well-balanced paid programs run all three: search for bottom-funnel intent, display for awareness and audience-building, retargeting to convert the warm pool. We run all three and can scope retargeting ads or pay-per-click as standalone or integrated engagements.